Black Friday/Cyber Monday ‘23
Marketing assets to support Black Friday ‘22 icebreaker campaign. Designs lived across social, email, web and in-store activations. I led the global art direction for this campaign that was adapted by New Zealand and European regional creative teams.
Graphic design / Art Direction
Be More Merino Summer ‘23
Custom illustration work for icebreaker Be More Merino campaign to garnish the classic green vests of REI employees vests, patches and other various merchandise items.
Illustration
end of season sale Fall/Winter ‘23
Creative assets adapted from global campaign toolkit to support end of season/end of line sale for Fall/Winter ‘23 icebreaker collection. Designs lived across social, email, web and in-store activations and focused largely around the patented ZoneKnit technology.
Graphic design / Design Direction
