Yasso 10th Anniversary

August 2020, Yasso launched its first-ever Birthday Cake Bar in tandem with a new website to celebrate the brand's 10th anniversary. To gain awareness about this flavor addition, the Yasso marketing team briefed me on how to create compelling content for this campaign across email, social, and web. I directed our content agencies as well as designed the campaign to be truly worthy of celebration.

Yasso also partnered with lifestyle brand, Terez, on the Unfold Your Future Collection. I was tasked with merging the two seemingly unrelated brands within a cohesive marketing message across social through influencers and native channels, on the web, in email, and on printed collateral.

Graphic Design / Art + Photo Direction

Creative Director: Selina Morse

Agency: Wonderkind Co