Jüve Pops

After successfully launching Yasso frozen greek yogurt, there was still something missing in the freezer aisle. The team at Yasso got to work on Jüve Pops, a thirst-quenching pop with real fruit blended & frozen with a burst of vitamins and electrolytes. I art directed and designed a range of digital assets to represent the 2021 brand refresh. These assets served as a baseline suite of content to set the tone for this spunky, sister brand to Yasso that beams with bright colors and personality

Art Direction / Graphic Design / Brand Design

Agency: (photo) Wonderkind Co (packaging) Stone Strategy Design