2021, Birch Benders launched into a new category sure to satisfy any sweet-tooth with the introduction of a line of organic and low carb baking mixes plus frostings. I worked alongside our executive team and agency partners to art direct, concept and develop not only the packaging but also the overall feel to this unique product offering.

Still getting used to the pandemic landscape, a huge challenge was to remotely concept, produce and direct a two-day shoot. We secured a delicious-looking suite of assets to launch on e-Comm and support this new product line.

Concept / Art Direction / Creative Direction / Copywriting