Audaciously delicious

In 2021, Yasso brought on a new in-house creative team to uplevel the brand at all consumer touchpoints. I alongside Creative Director, Selina Morse, and other agency partners brought to life a full brand refresh, including but not limited to an updated website, packaging, logo, and full branding kit. I onboarded and art directed a suite of new creative partners to source “audaciously delicious” content to bring this brand refresh to life.

Graphic Design + Art Direction

Creative Director: Selina Morse

Agency Partners: (photo) Wonderkind Co. (packaging) Stone Strategy Design

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