yasso makes mochi

Yasso expanded its portfolio of product offerings with the launch of mochi. Highly snackable and perfectly sweet, we were challenged with making this new product feel like a part of the Yasso family while standing out among competitors and educating the aisle-goers what really is a “mochi?”

Art Direction / Graphic Design

Creative Director: Selina Morse

Agency Partners: (packaging) Stone Strategy Design (photo) Wonderkind Co