Birch Benders microwaveable cups
In 2020 Birch Benders launched a line of microwaveable cups. I art-directed the packaging process as well as photography and video production to support this launch. What is a “cup”? Exactly. We wanted to highlight what Birch Bender's cups were, but also how to enjoy them. We brought this launch alive alive across print, web, retail, and social assets.
Creative Direction / Art Direction / Copywriting / Graphic Design
